As part of SEFOR, the exchange platform of the actors of the French-speaking audiovisual landscape, our commercial team spent five days in Ouagadougou. Back on Wednesday 27th November, the team consisted of Jean-Victor Ayité, Sales Director, Saint-Blanc Kassy and Thierry Agba, both Regional Sales Managers brought a lot of contacts and good news. For them, the aim was clear: maintain COTE OUEST positioning as the first distributor of programs of the South in French-speaking Africa (series, soapies, films, documentaries, animations) and to launch a special operation on the African series and packages of 208 films and African documentaries and ZAPPING AFRICA capsules. During this conclave, the persons in charge of the television channels and the public radios benefited from rudiments on the coproduction through working sessions on the themes such as " Co-production public-private ", " Co-production between public television channels and private television channels " In front of the competition, the integration of the new media: case of the Radio Canada ". After all, the public and private television channels have to unite their both artistic, financial and technical means to offer a local quality product. Moreover, except workshops around the theme " In front of the competition, bet on the local production " which gathered 200 participants from 21 countries, the team firstly got down to negotiate of new deals and to strengthen the relations with the public television channels. " With the representatives of the respective television channels, it was also necessary question to reaffirm to them our availability to accompany them in the development of their projects … They felt reassured to be accompanied by a credible partner like COTE OUEST. We are the missing part of the puzzle ", Jean-Victor said. For the next edition, they suggest leading strategic operations in sight to maintain and to raise COTE OUEST brand image in the audiovisual landscape.